By the Numbers
2018 was a huge year for the The Democratic Coalition’s Facebook page. This year, we grew to more than 383,000 fans, served 590.6 million impressions, and drove 41.6 million engagements and 13.4 million link clicks. The page continues to be one of the top progressive pages in terms of total interactions and interaction rate.
Here is a quick look at the numbers via Sprout Social during 2018:
Impressions — 590,556,478
Average Daily Users Reached — 443,784
Engagements — 41,563,754
Clicks — 13,359,940
These engagement numbers become even more impressive when compared with similar — many larger and more established — groups via the Crowdtangle stats:
(Note: There are clearly slight discrepancies between the way Sprout Social and Crowdtangle categorize engagements and interactions in Facebook.)
However, the Twitter numbers may be even more striking when you include our leadership team.
For starters, the @DemCoalition Twitter account served 130.8 million impressions in 2018 and drove 6.023 million engagements and 985K link clicks while growing to more than 215K followers.
But then look at the numbers behind co-founder Scott Dworkin — his @Funder account achieved an astonishing 51.10 million interactions in 2018 and grew to more than 434K followers. Scott was joined by Coalition Chairman Jon Cooper’s @JonCooperTweets 235K-follower account which drove 15.74 million interactions.
Here’s how Dworkin and Cooper stack up against some of the top tweeters of #TheResistance:
All of the The Dem Coalition’s social media properties have been dedicated to driving actions to Congress.
In fact, more than 110,000 unique individuals have sent more than 400,000 letters to Congress on a wide variety of issues — including more than 98,000 letters in support of impeaching Donald Trump.
And the best part is that we are just getting started — there are several run-off elections in December.
You can support our efforts to elect more Democrats and hold Trump accountable here.